F=ma is a good start but...
No more complicated? I'm no physicist, but I think it
is. Although "force is force",
impact or the transfer of force is a good deal more complicated. The target you hit is very important, and especially the degree of softness or flexibility of that target will affect the rate of deceleration of the punch, and so will affect the impact. Other factors such as how you release the power, how small is the contact area ( a palm, three knuckles, or two, or one, etc.) and a bunch of other factors come into play.
Impact Force
Xue, you and I have spent a lot of time in CMA. Now I don't know about you, but personally, I'm nowhere near figuring out everything about punching power.