Quote:
Originally Posted by
Bill Mattocks
Without assigning a 'good' or 'bad' value, some that I can think of:
1) Use of contracts
2) Guaranteed promotion (sometimes based on criteria)
3) Membership in associations offering 'credentialing'
4) Local competitions with awards
5) Fees for testing
6) Fees for promotion
7) Extensive use of add-on sales (merchandise and services)
8) Franchising
9) Advertising / Marketing campaigns
10) Vertical (specialized) accounting software packages
11) Extensive use of attendance records
12) Group membership in associations offering liability insurance / health insurance for employees / legal representation, etc
13) Advertised focus on whatever form of martial art or exercise is currently 'hot' (MMA, BJJ, kick-boxing, taebo, etc)
I'm sure there are more, but those jump to mind first. I would also venture to say that health clubs, gyms, and other 'health' or 'wellness' related businesses probably follow similar models.
Some other common practices. I'm bulleting them, but I'll explain further if any aren't clear:
- Black Belt Clubs
- Mandatory seminars
- Rules against cross training
- Focus on "family marketing"
- Instructor Training (for additional fees)
- Mandatory Testing on a regular schedule (ie, quarterly... just before one's taxes are due)
- Emphasis on Values training/De-emphasis on martial skill
- Focus on teh d34dly. "We don't spar because our techniques are too dangerous."
List one:
1. Contracts can be good, if written as a win win for both parties, but in general I have not seen that.
2. Guaranteed promotions are never good. This should not be done by any school. A student should not be promoted unless they meet the minimum knowledge/skill requirement for that level.
3. Associations can be OK, provided that they are not fully money driven and are geared to helping the art grow. (I don't see that in most cases of today's associations though!)
4. Local competitions are great for those arts that do sport training/competition training and would be a good thing to be doing.
5. Fees for testing.... If outside Instructors are coming in, who typically like to be paid, then yes, this is probably needed, but I am not a strong proponent for this concept.
6. Promotion fees, enough to cover the cost of any new equipment/belts/uniforms (for those that have different uniforms at various levels), can help the school grow. (I charge $10-35 to cover the belt, depending on the level and if I have it stitched.)
7. Extensive use of add on sales. There is nothing wrong with this, provided that it is not required. Having school clothing and personalized gear is a good way of advertising the school, etc.
8. Franchising. Provided that the franchise is a valid full instructor level black belt of the original school, I have no problem with this. If it is sold to an outsider who has no ranking, or a low ranking, I'm not for this.
9. Advertising and marketing campaigns are a good thing, if done correctly and without misleading the reader.
10. EVERY school should be using accounting software, and having a vertical (specialized) package makes it even better!
11. Attendance records... Depends on what they are used for. If it is solely used for tracking time in grade, or related reasons, but not for automatic testing, and it is used for the student's benefit in some way, they can be good.
12. Associations such as this can be good for the school. However, there are insurance companies out there that do "group rates" type of programs for MA schools which may better suit the school than an association.
13. One should only advertise what they teach, and not "bend" that teaching to what is "hot" today.... If what they teach happens to be what is "hot", advertise it.
List two:
1. Black Belt clubs - I thought long and hard on this one when I opened my own school, instead of teaching for other schools, a couple of years ago. I have a "Black Belt Club", and the students pay a bit more, but they also get more time dedicated to them via extra classes and one on one time slotted just for them. (No contracts though.) Else wise, I've not been impressed with the many different black belt clubs I've seen to date...
2. Seminars should never be mandatory. EVER. But they should be available and should be of great quality and as low a cost as possible so the students can go if they want.
3. For new MA students, I would prefer that they not be cross training until they have reached some proficiency in the art. (Senior Student level) However if they have prior experience, or are adapting to the concept of MA quickly, I have no problem with someone crossing training, and encourage it at all other times!
4. "Friends" and Family marketing can be a good thing, but I'm not sure it should be a focus.
5. A school owner should be training every student as his or hear replacement. Each student should be getting "instructor" training as they go along, as that is what they are paying for in my eyes with their basic fees. Paying extra for that is just not acceptable in my eyes. In fact, in my school, once you make black belt, you stop paying class fees. (And until you reach 3rd Dan, you keep getting new material.)
6. Testing should not be mandatory... End of story there...
7. A MA school is about MA skill, not about training, the focus should be on the art, not on the training itself.
8. Some things should not be used in sparring, but training against a person that is not just letting you do the move is important in growing that skill, and that takes sparring (or what ever term is used in that style/art for the equivalent) to test the art out. You may not go full force, may need to wear pads, but I think it is important to growing your MA skill. I am not a strong proponent of most of the competition and sport rings out there, as my students would not be able to fully use their art (even if at reduced strength), so I'm not strong on competition events, but I am a strong proponent of sparring and using those skills in a controlled manner.