This.
I dislike "used car" sales tactics. Yes, sales is the lifeblood of the school. Without sales, we don't have income to pay the rent, keep the lights on, etc. But every sales seminar I've ever been to has been all about "SHOW ME THE MONEY!". Don't let the student walk out without signing a contract and writing a check. Yadda, yadda.
I hate this. I have a sales pitch in my school. It's low-key and I do have a closing hook. But it stops there. If they don't want to sign up on a 4 weeks for $49 trail, they're more than likely not gonna sign a long-term agreement. My refusal to play the "after the word no" games is probably why I have a small school. It's also the reason that I have satisfied students with a very low attrition rate. I want people in my school who see the value in what we teach, not just another body in a uniform going through the motions.
Sorry for the late reply, as I just saw this. I'm with you 100% on this! My current dojo didn't use any high pressure sales junk to get me in. I went in, I inquired about classes. I was told to take a few trial classes to see if Kyokushin is something that I'd like, and also because his classes were hard and not for everyone. Boy, he wasn't kidding! LOL! I've been there 2yrs now, and I love it!! It was my teachers love for the art he teaches, his desire to spread that art, his humbleness, among other things, that got me in the door, not a fancy sales pitch.