Actually, the issue is more a matter of semantics. Many (most?) of us use "self-defense" to refer to the physical defense once an attack starts. I use the term "self-protection" and similar terms for the over-arching topic that includes things like avoidance, de-escalation, etc. It's not a confusion of fighting with self-defense, but a different use of the terms.I didn't think it needed to be clarified, clearly I over estimated our readership, so to clarify "most" male martial artists not "all".
As for evidence, pick a thread in the self defence section...