Fair points.
How is that a McDojo? That's just a successful school.
Peace favor your sword,
Kirk
I view "McDojo" as a business model. It isn't a model that I care for, but the elements that make the the model successful (from a business standpoint) are, like McDonalds, reproduced over a large number of schools.
The elements that make McDonalds successful are actually not tied to the quality of its food, be it good or bad, but to the presentation and to the ability to reproduce that presentation. McDonalds' food is consistent from restaurant to restaurant. Other chains have copied McDonalds formula; Burger King, Silver Diner, Bob Evans, Ruby Tuesdays, TGI Fridays, and Taco Bell to name a few. These restaurants are not all in the same price point and the expected quality of the food is different, but what makes them successful is a style and presentation that is consistent within the type of restaurant they run.
Ruby's, Fridays, Red Robin, Chilis, and Applebees are all similarly priced, have similar menues, and each of these chains maintains a similar appearance; every Applebees looks like Applebees. But they are not only consistent within their own chain, they're consistent with each other. Family burger/American style pub restaurants all have a similar feel. They may even have different menu focuses; there are chains such as Joe's Crab Shack, which have all the same elements, but focus on a different type of meal, and are similarly successful.
Similarly, commerical schools utilize a similar formula. McDojo. They use the same terms, the same style of studio (big, bright, clean studios located in retail space with similarly colored mats and using pre-made banners for their various programs), and a similar belt/promotion structure. They all focus on a black belt, they all have strong kids programs for both regular training, after school, and summer camp, and they all have similar clubs and programs. All of them use automatic bank drafting through outside billing companies and one to five year contracts with penalties for early withdrawal from the program.
Notice that I never mention the quality of the teaching. This model is designed to run a successful MA
themed business, which may or may not offer decent quality MA.
Like any other style of business, it ultimately comes down to (unsurprisingly) the individual school.