andyjeffries
Senior Master
Unless you’re running a fight gym, your credentials aren’t really all that important most of the time. Far more important is what you can do to benefit the student. When I sit down to enroll a student, my rank comes up maybe 1% of the time. I do mention my years of experience and my education credentials...If and when you first start out, you’ll almost certainly need to market aggressively to be successful, but you won’t be marketing your school based on your rank. I’m not saying you shouldn’t bother with credentials, just that those credentials will be far more important to you than to the vast majority of your potential students.
This ^ Absolutely this ^
If you have higher rank than the others in your area, use it (it's a marketing plus point), if you don't have it, then emphasise other areas (extensive curriculum, family-friendly environment, health benefits, etc) in your marketing/advertising. As Jaeimseu said, most people don't really care. They see a black belt in the west as a super ninja-killer, and most don't know what different Dan numbers even mean.