Later in the 90s, when WTF were to be accepted into the olympics, Choi was very happy to hear this, because in the end it's all TKD. A complete contradiction of what he said before.
This demonstrates how Choi only cared about (self deluded) publicity, without any principles. Choi contradicted himself within a few years, when WTF was up for the olympics.
I think it's easy to forget nowadays that up until 1988 South Korea was a dictatorship. It wasn't until 1988 that South Korea became the modern democracy that we all know and love today, home of K-Pop, K-Tigers and Gangnam Style.
Personally, I think Choi was stuck between a rock and a hard place in terms of trying to promote taekwondo: he had communism in the north, and a dictatorship in the south...and in that mess he had to find funding and political support for his life's passion: promoting a style of martial art that would definitely NOT be confused with Japanese martial arts.
So here's another way one could look at it...
If Choi had been motivated only by his own self-interest, he would have taken a much different path in life: he was already a general, and an ambassador...he could have played it safe, compromised more often, stayed on the good side of his government, and his career could have gone on indefinitely.
Instead, he kept poking his fingers in everybody's eyes because dammit he wanted his style of taekwondo to be globally loved! Even if it meant he had to be kicked out of his cushy government positions, split away from all his colleagues and friends, and even leave his homeland entirely.
To me, that sounds like a man obsessed with a mission, not a man obsessed with himself. A man obsessed with himself would have taken the easy route. But that's just my opinion.
In any case, one could attribute Choi's change-of-heart about Kukkiwon/WTF-style taekwondo to it success on the world stage...or just as legitimately you could attribute it to the fact that the dictatorship he had hated to much had finally fallen and was no longer its primary advocate. I'm inclined to think it may have been more the latter than the former.
But what do I know, I'm no expert.