OP
pknox
Guest
- Thread Starter
- #21
Originally posted by arnisador
I bet that selling it as a sport is a smart strategy indeed. I've seen this before in many guises, including selling TKD or Karate as Fitness for Kids rather than a Martial Art.
This approach is also used to get practitioners in the door and ease them into studying a more traditional version of the art as well. An example could be having a cardio kickboxing program alongside a more traditional MA. The cardio kickboxing gets them in the door, and then they can later be introduced to the other stuff.