Claiming to teach SD and actually teaching it are two entirely different things. One is marketing, the other is practical/tactical and experience. Self defense begins long before the fight begins and seeks to avoid the fight in the first place or at least mitigate the consequences. As mentioned earlier, there is the legal aspect. How many schools teach the legal aspect? How many schools teach the aftermath of an attack i.e. contact with police, medical self aid or aid to others? How many teach avoidance, escape, evasion or verbal de-esculation? How about weapons and improvised weapons?
I always go back to the philosophical conversation between Earl and Vale on top of the boulder while the huge mutant underground worm circles waiting to eat them;
Earl: We need a plan.
Vale: I say we just make a run for it.
Earl: Run!?! Running's not a plan...running is what you do when the plan fails!
Same with self defense i.e. fighting isn't the plan...fighting is what you do when the plan fails. The plan (self defense) begins before you leave the house. So no, most schools don't know what self defense is or what it takes to achieve it, much less teach it.
I think you make some good points. But I also think what we view as self defense is an evolving term. So something that doesn't fit your definition isn't necessarily wrong, it could just be more complete. It seems like years ago self defense was pretty much any martial art. All the popular arts had "self defense" written on their store fronts, and it's still common today. I doubt many of these schools are teaching highly specific, scenario training, de escalation, legal ramifications, and other "soft techniques." What the common self defense class will teach is straight up standard curriculum, and maybe some specific escapes. There's nothing wrong with this approach but there is more to the equation.
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