dvcochran
Grandmaster
I can't specifically quote documented cases of fraud in the legal environment but there are plenty of effectively equal situations where a school is dissolved because of misrepresentation or quality.Pretty much. I’m saying that none of that really matters, if you are a skilled salesperson. Your business acumen matters. If you have it, you can succeed (legally) if the veracity of your origin story is bogus and even your skill level is low. I may be wrong, but I’m unaware of any successful civil or criminal fraud case against a martial arts or self defense instructor.
To me, it is not the idea of selling ice water to an Eskimo but rather selling a painted horse. In the former, the sale is for water and the product is known up front. Everything is out in the open and the salesperson is a convincing orator. In the latter, the salesperson is selling a lie, plain and simple. In the former there is ethics, in the latter there is none. The word acumen is being misused in your analogy (the ability to make good judgments and quick decisions, typically in a particular domain.). Your analogy comes dangerously close to giving credit to the McDojo's of the world.