Well, i think the first thing thatd need to happen is that WC (or insert other system here) would need to have a trademarked (thats the wrong word. intellectual property maybe? i forget what non-material things thatre deemed to be property are called) identity. Like the Nike logo and brandname, itd need to be identifiable by its contents (nike cant use a different logo for each of its outlets, or a different brandname, though the range can have a different name). Next, youd be forcing the organisation to change its name and/or logo to adhere to regulation, since even though he may be able to have a different 'range', in order to do so hed need to be a part of the governing entity and he would need to be producing that range on behalf of that entity. While youre at it, you get to deem everything with some level of the original brand a knockoff (invent shoe identical to nike shoe, slap a different logo on it, sell it for less in order to sell it at all). Next, thered be forcing all non-affiliated WC outlets to change their names in order to conform to the same standards. Then things get legally messy.
Im not a lawyer. Im just handballing since my one sentence comment has resulted in conversation, and i may as well join in with it.