(for reference I work at an MSP). Three instances that happened this week, showing what IT directors now, all from different companies.
Company 1: Hired a new IT director. He calls in first day that he can't access their o365 admin console. Fair enough, not on him, we would have given him permission had the initial ticket specified his role. But then he states he also doesn't know how to add his work email to his phone...any competent person should be able to add that, never mind an IT director...
Company 2: Has a new employee. They added said employee on their local Active Directory. They added them wrong. As they've done with about 5/10 of their most recent hires. They know the correct process, just somehow keep messing it up half the time. We have to go in and correct it each time they mess up. Also, they only inform us after the person's started working. So sometimes us fixing their mistakes means the person can't log in. We've talked to them about it, they still make the same mistake, and they still inform us after they start working. Bonus: everyone who starts has the same, very predictable password, and they choose to not allow the individual to change the password. Their director of IT finds this convenient since they can just go through a list of very guessable passwords if they ever need to access their account.
Company 3: Wants to use a camera that has caused us many issues in the past. This camera software only works in internet explorer. Not chrome, not firefox, not edge. The person who made the software has died, and was a one-man team, to my knowledge. While tragic, this means the software no longer works. The IT director at this building does not understand why we can't simply make the web portal adaptable to chrome, despite us having no access to the code that caused the web portal to work. He got multiple emails from my boss and his boss, and chooses to continue to cc me in them and ask if I can help him instead of them because I've helped him in the past. Despite me only joining this career 2 years ago, and me personally trusting both my boss and his boss way more than I. This was also the guy who was having internet issues, which amounted to: You're plugged into x1 on this device right? He said yes. My boss said "Okay, if you are it should be working. Can you double-check? He double-checked and confirmed. I drove 45 minutes to the site to see what was happening. He was plugged into x3, not x1.