If you own a business of any kind let me know what you do for advertising
So I have owned and run a small martial arts club for 12 years now, it isn't designed to make a living off of, so saying it is a "business is a stretch." That said I have active social media (Facebook, Instagram, youtube) and a decent website. I have done my SEO enough that club pops up when you search for martial arts in my area. I am listed on Google and Dojo.com for I teach a pretty niche martial art and I only teach adults. And I am networked into the local martial arts scene that if someone is looking for what I offer I will get a person sent my way, just like I will funnel references to those other instructors. The point is that you need to present what you do and what you offer to the public if you want them to take the trouble to contact you.