Just to throw this out there...it's not just MA mags that have this problem...
I subscribe to Guitar World Magizine. It was a subscription to GuitarOne, because they had more instructional videos and more equipment reviews, but Guitarworld bougt them out...
Anyway, there are far more ads in that magizine than there used to be...luckily, they haven't outnumbered the articles...yet. But it's become more about the sponsers over the years than it has become about the content..
It's everywhere, Brandon. Skiing mags have been getting more that way since the 70s, and it's probably the same with the running mags and the knitting mags and who knows what else. I don't remember when I twigged to the fact that magazine are nothing more, anymore, than delivery vehicles for advertising, in the same way that cigarettes are delivery vehicles for nicotine. But where it really, really jumps out at the page at you is in the 'lifestyle' magazines, like the wine periodicals. I got my hands on the latest copy of
Quarterly Review of Wine a few years ago, just looking to spend a few happy hours in guided wishful thinking—$800/bottle Burgundies, anyone?—when I began to realize that virtual every large advert in the issue was being mirrored (in a kind of 'funhouse' mirror) by the critical reviews and column essays. And all of the reviews were over the top. It was so bloody
obvous. How can they get away with this crap, I wondered then; but obviously they've been able to. I did the same thing with a few issues of
Black Belt and
TKD Times after that... you'll be amazed to learn that they were doing exactly the same thing :shrug:.
TKD T actually has a reputation for straightforward shakedown techniques: chuck $10K our way and you get one of the feature articles devoted to you. $20K gets you on the cover$. That sort of thing...
I just wonder for how much longer it's going to be possible to work that way, though. As I said earlier, I think the Internet is going to put paid to a lot of that kind of payola arrangement, and not just in the wine trade. Another factor is that most people find, after a while, that the accumulation of hard copy gets them to the point where they need to build an addition to their houses just to store the last 10 years of
Golf Digest or
Fly Fishing or whatever their particular mania leads them to buy.... magazines not only cost, but take up space, far more than their content merits. Score one more for the internet in that respect as well.