Okay. Sounds like I'm the outlier here. I'll just take a final stab at explaining. First, to be clear, I am not suggesting Gb schools are not good schools. I'm actually suggesting "mc" anything is related to a business model... The one that McDonald's pioneered.
There are pros and cons to chains. but the pros are all linked to financial viability, not quality. Quality is kind of irrelevant to the business model. Without exception, the best restaurants I've ever been to are not chains. The best steak in Seattle is at the metropolitan grill, not Ruth's Chris, for example. That's not just my opinion.
So, affiliations like GB, and others, are making a lot of money. The affiliation plan is about making money. Charlemagne affirms that this is about money. Quality is an aside. And in fact, the affiliation protects the good instructors by associating them through the brand to elite instructors. Starbucks makes an okay shot of espresso, but the brand values consistency over quality. Quality has to be good, but it doesn't need to be great. It can be, but doesn't need to be.
There is a trend in America right now towards chains of all kinds. I travel quite a bit and every city looks more and more like every other. Malls with targets, gamestops, the same stores and the same restaurants.
To me, this is the problem. So when I hear Ruth's Chris, I do think mcrestaurant. It's a chain, and that's kind of meh. Doesn't mean the food is bad. Just means it's not the place to go and expect to be wowed or surprised, or see something new. I'm not going to go to Atlanta just to eat at the local Applebee's, maghiannos or Ruth's Chris.