Like it or not, Americans want the 4000 year old myth. We want to be connected to something that is greater than 232 years old. It is the same fascination that we have with the royal family in England. Even if modern monarchs are more figurehead than heads of state, we have an interest in them. We want to be connected with England's history because our own history as a sovereign nation only goes back a little over two hundred years.It's amazing to me how invested many Americans are in this story. I understand why it's culturally important for the Koreans, esp. since the Japanese colonization, but Americans?
Likewise, we want our MA to be this ancient tradition. Maybe we watched too many Kung Fu movies. Maybe we read too many comic books, but as a general rule, we have a mentality that a 4000 year old martial art is somehow superior to a fifty year old martial art.
Now, if taekwondo had been invented in the US, then we'd proudly proclaim that it is only about fifty years old. But because we didn't invent it, we don't see legitimacy in it if isn't packaged with some ancient tradition or currently used in some cutting edge military program, as told by the history chanel. That is the main reason for the interest in Krav Maga; Nothing against Krav Maga, but if it weren't used by the IDF against terrorists (that is the key; we're at war with terrorists), I doubt that the interest in the US would be as strong as it is.
And that is what it comes down to. Americans like the gimmick. And by gimmick, I mean sales gimmick. Krav Maga's gimmick is that it is used by the IDF and we aren't nearly as familiar with it as taekwondo. After all, you don't see mini mall Krav Maga grandmasters. BJJ's gimmick is that the Gracies beat a bunch of guys in the UFC with it. JKD schools' gimmick is Bruce Lee.
Taekwondo's current gimmick is the olympics, but since the olympics aren't a sure thing, given the lack of viewership, they need a non olympic gimmick. So enter the 4000 year old history, wherein taekwondo was handed to the Hwarang by the man on the silver mountain. And for that mini mall dojang king, he wants every gimmick he can get his hands on, as loss of any one can mean the loss of income.
Every art that I just mentioned is a good, solid MA that any serious practitioner can do well with, so don't take the work gimmick the wrong way; I certainly mean no disrespect to any aforementioned MA. I use it to describe what Americans collectively are drawn to. Americans like the gimmick and are willing to overlook an outright fraud if the gimmick is good enough. Americans also take the gimmick and use it as a sales pitch and become financially invested in it.
Couple that with the tendency that sometimes occurs in TMAs to take what your master says at face value and not quetion it. After all, when Daniel san questioned Mr. Myagi, we just knew that he should just do as Mr. Myagi asked him to and not question it, even though Myagi was having him paint his fence, wax his car, and sand his deck, things that had seemingly nothing to do with karate training. After all, Myagi was the master. The student should accept what his master says without question, right?
Personall, I'd rather the true history. It is much more interesting than the fabrication with the added bonus of being, well, true.
Daniel