Friend of mine said it this way (mind you I'm paraphrasing not quoting him)
"Average person has no idea what the difference is between karate, kung fu, tkd, etc. Your goal is to get them to call you, and come in for a face to face. Then, you can educate them, tell them the difference and why you stuff is the best. Until then, you fish with the term they know."
I train Modern Arnis. I've seen it marketed as Filipino Karate, Filipino Kung Fu, Filipino Ju Jitsu and a dozen other names. Bottom line is, once the person calls, or stops in, it's explained what it's not and what it is. Key was, to get them to call. You can't sell/educate if they don't call you.
No one's gonna look in the phone book for something they don't know about
Not all schools are that honest though.
"Average person has no idea what the difference is between karate, kung fu, tkd, etc. Your goal is to get them to call you, and come in for a face to face. Then, you can educate them, tell them the difference and why you stuff is the best. Until then, you fish with the term they know."
I train Modern Arnis. I've seen it marketed as Filipino Karate, Filipino Kung Fu, Filipino Ju Jitsu and a dozen other names. Bottom line is, once the person calls, or stops in, it's explained what it's not and what it is. Key was, to get them to call. You can't sell/educate if they don't call you.
No one's gonna look in the phone book for something they don't know about
Not all schools are that honest though.