Jay,
Great post! I am actually in the process of setting up a women's self-defense program for a fitness facility here in Pittsburgh as well and have put a lot of thought into what I thought I should teach.
I think what Mr. Hunter mentioned is the most important, first step, Awareness. Mr. Wedlake did this great drill where he paired people up and had them stand back to back with their eyes closed. They then had to describe each other. Now one would think they would be able to, but I find that many people do not pay special attention to detail like; is their hair pulled up, color of their pants and shirts, what type of shoes, glasses or no glasses, etc...
I think this is a great starting point because it brings out the idea that one must be aware at all times and show how unaware many people are even in places that they visit frequently.
From there you could go in many directions. A good starting outline would be to use Mr. Parker's 12 Priorities of Self-Defense Techniques-
1- Environment
2- Range
3- Positions
4- Stances
5- Maneuvers
6- Targets
7- Zone Theories
8- Natural Weapons
9- Natural Defenses
10- Breathing
11- Tailoring
12- Physical and Mental Conditioning
I usually do not use all of these elements though they are all very important, but I highlight certain areas like; natural weapons, natural defenses, positioning, breathing, environment, and targets.
I also tried to find an easy stepped process and came up with-
APR. Which stands for- awareness, preparation, and response.
I thought this highlighted the most important aspects of the process.
Anyway, I wish you much luck and success in your program. Take care and good journey!
Respectfully,
Joshua Ryer
UPK Pittsburgh