Nah, cause it's just you saying it.
Thats because the rest of us have given up saying it, since you, and others like you (really anyone that has to be told a harsh truth), never want to hear those harsh truths, and often ignore it or take it as a personal insult or attack. Since this is how you respond to it, I'm not going to address that part again.
Now to my response to the thread..I've skimmed through the posts and saw the phrase is related to some organization, but I highly doubt most people are related to that org. More likely, its just a marketing gimmick, to try to attract new customers. However, I wouldn't take that to mean they aren't a legitimate school. A lot of times, instructors will hire someone else to help them promote the school, and just follow their advice, which may make them look like a mcdojo. Even if thats not the case, just because someone uses a certain phrase to attract customers, it has no real bearing on their efficiency and integrity as a school, just that they want students. Never hurts to check them out, and probably get a free lesson or two. Those lessons, and talking to the instructors, are much more telling about if its a mcdojo then anything else, including their advertising techniques. As for the website you found, here is my (limited) personal belief about each tip.
1)avoid contracts:why? If you know you like the school and have checked it out, and plan to stay, why does it mater if there's a contract. think of it like a gym membership, what gym would let you join without a contract? Its just a matter of insurance for the customer.
2)beware of hidden fees:this is what you have to worry about. If you see them in the contract, or the instructor makes an 'off-hand' comment about them, inquire and get worried.
3)multi-tier pricing: if its a common thing they do, changing prices, don't stay unless you would have been willing to pay the new price originally. If it was a sudden thing due to an instructors new financial problem (rent, laid off, etc.) thats a different story, re-evaluate it and if its not too high a price, just pay the new price. dont let them raise you multiple times in a year or 2 though.
4)testing fees: Inquire about the testing fees beforehand, and the amount of belts, and avg. time between ranks, then figure out how much it adds to your overall price. If it seems reasonable, your fine, if not, reconsider.
5)Qualified teachers: Obviously they need to be qualified, but dont worry too much if they wont share their lineage/who they tested with. My view, which ive stated multiple times on this forum, is that if they know the material better than you, are capable in a fight (unless age or a physical handicap is interfering), and understand how to properly teach, they are ok. If not, they should not be teaching you.
6)Avoid chain schools:not necessarily true. Some chain schools are chains because they are effective. Others may be ineffective, but have one or two effective instructors at certain schools, and if you learn from them, you're fine. Look up the schools reputation and use my response to 5 to see if you find the instructor qualified to teach you.
7)(Done typing the advice, just click the link):Completely agree with this one. If schools use calendars instead of skill, never go to them.
8:Important, but most schools ive seen are sanitary enough that to me this is a non-issue.
9:read number 5.
10:While looking them up online is important, its more important to deal with the actual instructor, follow #5, and ask both new and old students, away from the instructor or other students, what they think of the school, the instructors, the new students, he old students, the black belts, etc. Ask them everything (in a casual manner) you would want to ask the instructor. If they give you good answers, you're probably good to go. If most of them give bad answers or wont answer (not because you were being rude or abrupt, but just because they dont want to answer) you either wouldnt like the answer or they are all jerks, dont go to that school.