People will a lot in search of percieved legitimacy (or a feeling of lacking their own). This guy obviously makes a buck or two doing it otherwise he wouldn't do it.
For some folks, it's the right kind of toothpaste, for other's in plastic surgery that makes them feel good about themselves. For some in the MA world this is an easy way to feel that same way. It bugs us because we take it more seriously than that. Perception of folks outside the MA world is that this is just as legit as the one's we work for, sadly. Personally, it akes me value what I earned more when I see this kind of stuff.