Second, note what the guy says in the clip about how they’ve made cakes for this couple before. They don’t refuse to serve gay customers, they refuse to serve gay weddings specifically. The same is true, I assume, of the New Mexico photographer. That’s a potential line of attack for social-conservative pols as they start to push back against cases like this — this isn’t a categorical refusal to serve a minority group, it’s a religious objection to serving at one particular type of event in which that group participates. That may not help them legally but it’ll help in the court of public opinion, where the majority in support of religious exemptions in situations like this is already overwhelming. I’d be surprised if we don’t start seeing legislative hearings about it, whether in Congress or at the state level, sometime next year.