Somewhere around twenty years ago I was in one of the premier coffee places on Maui, I used to go there a lot. So many different coffee it blew the mind.It's a lot to digest, for sure. I've heard that elephant poop coffee is in vogue now, too. Personally, I think that there are a lot of really great specialty coffee farms out there growing outstanding coffee. There was a time when Kona, Jamaica Blue Mountain, and other similar places, were about the only farms around really focusing on high quality coffee. These beans are $30/lbs and up, but I think mostly that's mostly based on reputation. But those days are long gone. I paid $30 a pound for those anaerobic ethiopian beans, and they were delicious. But I've had equally delicious Ethiopian naturals that were $7 a pound that were simply just less trendy.
99% of what I roast is $4 to $8 per pound.
One day I asked the owner what the best coffee he had was. He told me Jamaica Blue Mountain, so I bought a pound, whole bean. Tried the coffee that day, it was the weakest coffee I've ever experienced. Even tried tripling the amount for a single cup, to no avail.
The beans looked good, smelled good. My question is - is it possible the bag was old and had lost it's zing? Or maybe it was the wrong beans that went into the wrong bag? I don't know. But it was my most memorable coffee experience, even though it was a bad one.