My understanding of "Force" is to make someone do something that they don't want to do. We market so we would only attract the people that we wanted to train.
Instead of saying. I want to teach martial arts to people. Our thinking was. I want to teach martial arts to people who have a specific interest. That way you get the type of people you want. For example, the people we wanted to train fall into one or more categories.
1. People who want to learn Kung Fu
2. People who wanted to get fit
3. People who wanted to learn how to use Kung Fu
4. People who were looking for self-defense.
By targeting specific types of people, there's no need to Force someone. You want people to be there because they want to be there. The closest thing to being force to do something was sparring for kids. Most kids parents wanted to take kung fu because of self-defense. They wanted their child to be able to physically fight if needed. So right off the back we were honest with parents. We told them that their child would need to spar, no exceptions. If the parent wanted that for their child, then that's what the child had to do even if they didn't want to. There were some kids who dreaded sparring, but there were others who naturally fell into as it was like "rough play" for them. That's the closet to "Force" that we got. But in my mind, it's not forcing, it's a requirement and part of what is done to learn how to use Kung Fu.
Force to me would be like you coming to learn kung fu for exercise and I force you to do sparring and deal with having bruises and having to deal with the fear of getting hurt. We didn't force people into situations like that.
There were some people who came for social aspect and stayed for more than 8 years and learned very little. This student usually showed up when he felt like he needed to get in shape. That was his thing. We didn't force him to do anything, including learning Kung Fu. His time, his Money. His money helped keep the school open.