OP
Sandor
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- Thread Starter
- #21
Originally posted by satans.barber
The point at which a demand curve intersects a supply curve is called the point of equilibrium, the point at which buyers are happy to buy and sellers are happy to sell.
As I stated earlier it is not my opinion the prices are out of hand. Try buying a video on a specialty topic and see what the fair market price of the video is. You will find that the price for say a video in the medical field on a particular subject is 4 fold the price you pay for a martial arts video.
It would seem to me that the prices of most martial arts media are WAY above the point of equilibrium, sic. Larry Tatum tapes at nearly £25 each, it's ridiculous.
See note above.
If they charge above equilibrium, then people are inclined not to buy things. Say someone could supply a Larry Tatum tape for £10 that was bootleg, maybe I'd be happy to pay that, say it was £15, maybe I'd stretch to that, if it got above that then no, it's too expensive.
So look, we've found a point of equilibrium (for me as a consumer), which is 60% of the market price.
The point is that suppliers are stimulating the black market by inflating prices, they bring it on themselves. VHS re-production can be found at very competetive prices, so I can't believe they're going to be oporating at a loss by reducing the prices to something more reasonable.
So, getting a tape dupe in a run of say a thousand costs 1£ per unit and maybe the cover(though that price is really a reflection of making a run of 5,000 or 10,000 units...a more fair number for such a small quantity would be 2£). It would be great if the cost of the item and the retail of the item are the only things to consider. They are not, however. I work in this field and it becomes very expensive to do a small project like a Kenpo video. A fair number would be $5,000 USD (not including the previous run of units at 1,000). So, the 1,000 tapes and project cost are now easily 6,000USD without any marketing to buy adspace in the appropriate publications.
As for books, I don't know as much about that, but I can only imagine it's a similar situation, although getting books printed is more complex and costly than getting tapes reproduced.
Well, again there are costs and overhead in the production of said books. Printing, binding, the labor to produce said content etc. It all adds up to the point I made in the begining.
The point is that you're not depriving a company of the money if you were never going to buy the good in the first place. That doesn't make buying bootleg stuff right, it's just a fact.
Ian. [/B]
Sadly, these are not 'companies' to deprive but individuals who put a treendous amount of their time and monies into the production of these items. If a project is done at say 10,000 USD and the cost of each item to produce was a mere $10 per, It will take many years of selling the item to get out of the red. The reason you can buy a copy of *insert name of favorite movie here* at the local shop is that they (as in the copanies producing the product) can do so in huge numbers, say 500,000 per run and sell those 500,000. Good luck selling 1,000 copies of a kenpo video in the same 4-5 day window that blockbuster moves half a million copies of Harry Potter.
I think you miss my point. The items(books and videos) available to the Kenpo world are specialty educational products and as such will indeed cost more to produce and see a profit on. I buy lots of computer books every year. Not one of them cost less than $49.95 USD. I would bet there are a lot more people in the computing field who buy those books(just in the US) than people studying Kenpo (worldwide).
So, the information has a certain value far beyond the tangible product purchased. How much would it cost you to hop across the pond and get a class with Mr. Tatum?
Peace,
Sandor