I'm guessing that the big push is maybe to attract those who aren't attracted to the "full class study" environment. I've had people come through my studio to try Chen style but were not interested in Tuishou (a few actually had issues with physical contact) or other partner work. Just from what I've seen, there's a trend for people trying to bring spirituality into their busy lives (not in a religious sense though), and some of the stereotypes that the uninitiated have, include Taiji, Yoga, Reiki, Qigong, etc.
Personally, I'm all for Taiji in helping others find its benefits, whether or not they choose to practice it as a martial system or not. I don't know how much more "simplified" Jet Li can make it (4 form? 6 form?) but all the power to him. But the building of health centers in hotels and such, kind of sounds over-commercialize to me, but who knows.... Maybe it take off like wildfire. I guess we'll have to wait and see.
-Restita
HEY!!!!! I'm not that old...... now Yang Banhou...he was cool 
