Maybe they've put together some kind of instructional videos or other supplemental material that they they don't want their competitors to have access to...They may have specific poomsae application drills, sparring exercises, kicking combinations, etc for each belt, and want to limit the distribution of that material.
I agree that that's probably their thinking, but I don't think these schools have thought it through very well. To me, it seems that these are the possibilities:
- Case #1, Worst case: some competing school in your neighborhood copies the best parts of your curriculum.
- Case #2: some competing school far away from you copies the best parts of your curriculum. (In which case, any students they gain aren't students you would have had access to anyway.)
- Case #3: schools everywhere can see your curriculum, and there's nothing in your curriculum they feel is worth copying (because your curriculum is nothing special).
Here's the entire curriculum for our school: how the poomsae should be performed, what the kicking combinations are, and what the breaking techniques are at each belt level:
Majest Martial Arts Our "secret sauce" isn't the curriculum, it's the way we teach (i.e., well, we hope).
I don't think there's like a school anywhere that will look at our videos and say, "Wow, their 7th geup kicking combination uses a double-roundhouse...we should put that into our curriculum!"
What's more, if some nearby school were to copy our curriculum completely, I still don't think it would cost us any students at all. New students don't even really know what our curriculum is when they sign up, and existing students aren't going to leave our school just because some nearby school has the same curriculum.
All the "password" thing does is (a) make more work for the school, since now the front desk has to manage passwords, (b) complicate their website, since now it has to handle passwords, (c) make it more difficult for current students to access the curriculum, since now they have to remember and type passwords, and (d) hypothetically, if a new candidate DID want to review your curriculum before deciding upon your school, make it impossible to see what the curriculum looks like.
To me, it seems that password-protecting your curriculum is all downside with no upside.