The dram in a can: Scottish whisky the way South Americans like it...
By Mark Howarth Daily Mail EXCERPT:
Last updated at 9:12 AM on 17th January 2011
A Panama-based company believes outdoor drinkers would prefer to crack open a tin rather than lug round a bottle of whisky
It is a sight that will have whisky connoisseurs spluttering into their drink a dram in a can.
A Panama-based company believes outdoor drinkers would prefer to crack open a tin rather than lug round a bottle of their favourite tipple.
Now bosses at Scottish Spirits which retains an office in Glasgow is testing out the novelty on its Caribbean and South American markets.
But last night the Scotch Whisky Association said it would try to ban the cans for breaching international labelling rules.
A spokesman for the body said: We are concerned that consumers may be confused whether or not the product is real Scotch and we will be investigating the matter further.
Scottish Spirits launched the tins last week, the first time straight whisky has been sold in a can.
Chief executive Manish Panshal said: We are really thrilled with the idea its going to be a part of every lifestyle and occasion.
END EXCERPT
Whisky Tango Foxtrot!?
By Mark Howarth Daily Mail EXCERPT:
Last updated at 9:12 AM on 17th January 2011
It is a sight that will have whisky connoisseurs spluttering into their drink a dram in a can.
A Panama-based company believes outdoor drinkers would prefer to crack open a tin rather than lug round a bottle of their favourite tipple.
Now bosses at Scottish Spirits which retains an office in Glasgow is testing out the novelty on its Caribbean and South American markets.
But last night the Scotch Whisky Association said it would try to ban the cans for breaching international labelling rules.
A spokesman for the body said: We are concerned that consumers may be confused whether or not the product is real Scotch and we will be investigating the matter further.
Scottish Spirits launched the tins last week, the first time straight whisky has been sold in a can.
Chief executive Manish Panshal said: We are really thrilled with the idea its going to be a part of every lifestyle and occasion.
END EXCERPT
Whisky Tango Foxtrot!?