Two independent, reliable and unrelated sources have confirmed that Lorenzo and Frank Fertitta whom own and operate Zuffa LLC, the parent company of the Ultimate Fighting Championship (UFC) have purchased its biggest rival, PRIDE FC, for $65 million. An official announcement is expected this Wednesday.
Ive been sitting on this nugget all afternoon since hearing it live on the Savage Dog Show and Beatdown Sherdog radio.
http://ufcmania.com/2007/03/19/ufc-owners-fertittas-purchase-pride-fc-for-65-million/
While nothing official has been announced yet, it looks like this happened.
Note that it was the Fertitta brothers that bought Pride, not Zuffa.