I've heard of and read about a study done to determine the effects of multiple choices on decision making. The basic premise is that participants were offered a number of choices, all of which were equally correct and told to choose one. When presented with more options, the time required to make a decision increased. While I've heard and read about this study multple times, I can't seem to find any specifics about the study itself. I've seen it mentioned several times, and have a feeling that I have a more specific reference to it in one of the books on my bookshelf, but I can't seem to find it anywhere. Does anyone here know the study to which I am referring and if so do you have any information where I could find out more about it? If so, I'd appreciate it. Thanks.
-Rob
-Rob