jasonbrinn
Purple Belt
I recognize that people will come to MA for a variety of different reasons. I feel I could accomodate any reason people wanted to come to training for with the exception of competition. Most peoplewho have joined my dojo were looking for self-defense or just a simple outlet to try something new.
If you are looking to make a living and teaching Martial arts as your business then this is what you NEED to focus on . I would routinely give small "surveys" to students, not to mention their initial signup form was basically one, in order to find goals, desires, concerns and then make sure to work those in somehow in the training.
In the business of Martial Arts the actual style and curriculum is really the smallest aspect of importance. If you feel that the style and or curriculum takes priority then you should honestly consider doing a different business and teaching on the side, unless you are independently wealthy.
People "say" they want to train XYZ, but there is always a deeper reason it seems.
People "say" they quit because of one thing or another but it always seems to be a different reason.
Routing out people's REAL reasons for training and keeping them happy is the key to any good and growing business.