See what I mean? He's using Chuck Norris jokes to advertise bottled water. Rarely has advertising made me consciously want to buy something just because of the ad.Never heard of cForce water before. I wasn't sure what you were talking about until I got to the bottom of that web page...
"Chuck Norris heard you were thirsty, so he punched the ground and made the earth cry."
How totally awesome, how totally Chuck.