putting my school on search engines

TallAdam85

3rd Black Belt
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Hey I am decent when it comes to using a pc but I am drawing a blank how do I post my school and website online for free like In search engines and so on thanks.

Adam
 
Couple ways:

1- Pay someone (sometimes worth it, sometimes a waste of money. If they mention 'thousands of search engines' they are full of ****.)

2- Find the free "add links" for each list/directory/search engine you want to try for, then wait the 1-6 months to be listed.

3- Use the pay 'rapid review' links on most of em to cut your time down.

4- Build a network of link exchanges.


Focus on Google(60%), Yahoo (30%), AOL (5%) & MSN (5%).
Rest of the sites out there tend to pull from those 4 to build their listings.
 
Don't I seem to recall some sort of link exchange system on MT? ;)
 
Register with google and Google analytics. It takes time but it helps some there is also somesort of pay system with google as well but I do not remember what that is or how it works. I will see if my wife remembers. We did that for her site and it helped

But what helped her a lot was the Yellow Pages
 
The key is to have great SEO friendly copy. Add very informative information to your websites. Do not try to fool the search engine or users with BS copy.

Also a very good sight map is very helful (and helpful to the user, so doubly good).

Try to create as many good copy pages as possible. Have a paeg about your school, your style, your history, your class schedule, add promotions page, a photo gallery with decriptive copy, FAQ page, instructors page, site map, news, etc (do not try to mash everythig into a few pages.

Clean HTML is also key (stay away from Flash when ever possible).

When writing copy, try not to go crazy with grammar. Try to re-use word instead of pronouns or general terms. Example, do not say "our school", say "our martial arts school". Example 2, do not use "Our school" offers, use Cromwell Martial Arts offers. Try to repeat keywords a few times, but do not overuse.

Hope that helps.
 
Googles Adwords and Adsence are good. Just pay attention to the rules they have as they will cut you off if they think you're trying to cheat the system.

Metatag use is an art. Make sure whatever you use in your tags is in your page. You can focus different tags for each page and fine tune.

Don't expect immediate results.

Read this : http://rustaz.net/nonfiction/compcorner1.htm
 
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