From the time I've opened my own dojang/dojo, I've always had to spend a lot of time marketing what we do. I have to differentiate my dojo from other TSD and Karate dojos because we practice the bunkai and we do it with as much liveliness as is safe. The people that I talk to on the street about my MA business either have no idea about what kinds of martial arts exist or they have a bit of training when they were kids and ended up quitting or they currently train in some other style and know a lot about certain aspects of the martial arts.
For the first group, talking about what you do is pretty easy and it's actually been easier for me to get them to come into the door. For the second group, I try to see if they remember any of the kata they learned as a kid and then show them what the moves really were. I've seen some eyes pop wide on many occasions. For the third group, there are a lot of preconceived notions about karate that are just really hard to give up. You can show them a bunkai and they will often say, "that's not karate."
So, how can the community of instructors who teach bunkai tackle this problem? How do we tackle some of these preconceived notions so people get a better idea of what karate, with all of the appliciations being practiced, is supposed to look like?
For the first group, talking about what you do is pretty easy and it's actually been easier for me to get them to come into the door. For the second group, I try to see if they remember any of the kata they learned as a kid and then show them what the moves really were. I've seen some eyes pop wide on many occasions. For the third group, there are a lot of preconceived notions about karate that are just really hard to give up. You can show them a bunkai and they will often say, "that's not karate."
So, how can the community of instructors who teach bunkai tackle this problem? How do we tackle some of these preconceived notions so people get a better idea of what karate, with all of the appliciations being practiced, is supposed to look like?