No, the cheap weasels at AW-L control
my book. It's at $124. Princeton was after me for a while for a lower-level book...maybe I should've thought of them! The book I edited for Wiley was a much happier experience for me.
Addison-Wesley is the publisher of Peter Salus'
Quarter Century of Unix, possibly the most uninformative book per dollar ever published. It weighs in at a hefty $45 for 270 or so pages of mind-numbingly tedious information about who ported this utility to that site when. I kind of soured on them after that! They're not quite up to Elsevier standards of raw-meat swallowing-rapacity—Els. would have probably charged $200+ for your book—but they're bad enough. You
might well have done better (in terms of affordability) with one of the university presses....
I am giving serious thought to a web-only book. Sales of my text have been OK but it's still chump change compared to my salary and the time invested. The issue is that even though textbook publishing is valued at my undergraduate school (unlike, I presume, at exile's research U.), I need external validation to get any credit for it as prof. development. Reviews and sales numbers and a list of adopting schools and going to a second printing have made that an easy case to make...page view counters don't. I'm a full prof. with tenure so they can't fire me, but if I don't look busy it'll eventually impact my raise...and we wouldn't that.
Yeah, at OSU, a textbook and $1.50 will get you a ride on a High Street bus... that's not quite true: a successful textbook will give a mild shine to the teaching side of your research/teaching/service triad, but if you really want to 'bring stars down on yer head', as some buffoonish admin type told a group of us new brand-new hires at a new faculty orientation meeting 20 years ago, what you want to get is—as he put it—'go out and git one o' them biiiiiig NSF grants!' Not some tiddly little $50K or $75K thing—chump change, around here

—but $500K or more (preferably,
lots more). And like you, I'm at full and there's not too much they can do about me, but our raises are all merit-based, every dime, so there has to be some product to show.
I agree, it's useful to have the imprimatur of a recognized press. But at the rate academic publishing costs are going up... I don't see how it can survive to mid-century. No one can afford individual subscriptions to the major journals, and even libraries are cutting back on subscriptions. Prices for scientific journals in particular are astronomical for libraries, even though these days, as we both know, the scientist is also an amateur mathematical typesetter, since so many publishers are demanding in effect camera-ready TeX copy. I sometimes think there's an unholy alliance between universities and academic publishers: the universities set tenure and promotion criteria up to force people to stick with major hard-copy publishing houses, and the publishers secretly fork over 30% of their gross profits to the universities, which disappears into the Provost's Discretionary Fund, or wherever...