From the movie "Pulp Fiction" Vincent Vega: All right. Well, you can walk into a movie theater in Amsterdam and buy a beer. And I don't mean just like in no paper cup, I'm talking about a glass of beer.
Apparently movies just aren't AS popular as they were before or during slow periods (like right about now-a-days) they aren't making as much money as they would love to. Ergo changes to draw customers in are being made. Article below.
One of the first things I thought of was oh... dinner AND a movie... how nice. Lessee I would spend roughly $10.50 for a popcorn and a coke... just how much would a burger and fries and a coke would cost? Hmm? About $25.00? This is just speculation on the proportional pricing comparing to how much a tub of popcorn and a soda costs at the theater. Ridiculous.http://finance.yahoo.com/family-home/article/111755/double-feature-dinner-and-a-movie
Theater chains hope the new style of film-watching—which has previously been the realm chiefly of small independent theaters—will help boost the number of moviegoers after years of flat attendance. Other recent efforts to get more people in the doors include offering reserve seating online and more movies in 3D. But in-theater dining represents one of the movie-theater industry's biggest bets to expand its static audience size.
"I am one hundred percent sure that these theaters are the future of movie-going," says Jeffrey Katzenberg, an industry veteran who once served as studio chairman at Walt Disney Co. (NYSE: DIS - News) and is now chief executive of DreamWorks Animation SKG Inc. (NasdaqGS: DWA - News) "These new theaters really up the quality of experience because they require a high degree of service that movie theaters have lost."
A few years ago, a handful of such theaters existed in the country. Now, the National Association of Theatre Owners estimates that the U.S. plays home to roughly 300 to 400 cinemas with restaurant service out of roughly 5,750 total theaters. Industry analysts predict that number could double over the next few years.
Some are considering piping in major or key football games via digital technology/streaming live video. Hmm, at least the kids can't complain that they can't watch their Captain Kangaroo because the game is on.
But serving alcohol? Umm... That alone would be enough for me to NOT want to go PERIOD. Enjoying the movie and then someone retches a table or two away from you. Or just gets rip-snorting drunk and starts some **** with the jerk in the big hat in front of him. Or even worse... getting sideswiped in the parking lot while pulling out my space.
Neat idea there folks.
The companion article doesn't brighten the potential of my attending movies in the theater sometime in the near future either.
http://finance.yahoo.com/family-home/article/108494/things-theaters-wont-tell-you
I used to really like... well I STILL do but am growing more discouraged each year, mainly because of how much it costs to do so... even during matinee times.
If the articles are correct then looks like I'm going to be an avid DVD watcher.
SIGH!