I, for one, blame Big Air...
quit being silly.
But it seems like Goodyear and Micheline would have little interest in letting a competitor reach the market that runs forever and does not need replacing after running over a nail.
Such as? How about the early 90's Geo Metro, a little runt of a car that got 53MPG, but, didn't sell because they were butt ugly, shouldn't the government have forced GM to keep making them? Especially when the government controlled GM?
Like I said, the consciousness is not there. I don't blame people in rural areas for wanting (or needing) a big vehicle, but if you live in an urban setting a big car is ridiculous to own.
Because, there is no BIG money in it. Whoever makes the big, technological breakthrough that makes cars run on water
(Man) or whatever the next big fuel turns out to be, will be rich beyond the dreams of avarice.
You are very wrong that there is no money in it.
But it won't be easy flowing money.
Environmental cleanup techniques are big business, a growing industry, so are recycling companies.
Any and all plastic you can recycle frees up crude oil to be used in other application - gas is by now probably only a small side business of the petrol biz. Another reason why people should be mad about being jerked around.
Cars can be made - without going hybrid - to use very little fuel. I don't think there is a reason that any vehicle still uses as much gas as they do - in the states. As Sukerkin has pointed out, in other parts of the world they laugh at us when we yammer on about paying 4 bucks a gallon. Though most of the gas prises in Europe are taxes, straight up.
And still, there is the gas price roulette: the markups fluctuate without rhyme or reason around the country...except when there is a peak of usage to expect, the price jumps up. Usually being blamed on the Chinese...
Also, there are alternative fuels already available...and most are not really new: In WWII many people converted their vehicles to burn wood.
http://de.wikipedia.org/wiki/Holzvergaserkessel
There is
no interest in advancing alternatives. Business as usual is good money. Especially when you do have the monopoly or share it with your 4 or 5 closest friends.
Or the regulations are set up that new technologies can't be pursued or put into a working application.
I think of it that way: If California would have not enforced a strict emissions rule on new cars, we still would drive on leaded fuel with no catalytic converters. And golly, do you remember the cries of horror from the auto industry?!
business does not adjust itself to the demand of a powerless few. But will make miraculous strides when the thumb screws are put to them.
( there are also curious things going on about a certain type of 0 emission care being available - but only in very restricted marked under threat of draconian punishments for dealers breaking those restriction....hmmmmm I suppose only Cali people deserve cleaner air...the rest can choke??)
The man who invents the new fuel will likely stay poor. because he won't have the backup of industry to implement his invention in a meaningful way. He will graciously accept the buyout from big biz and retire to his row house in Podunk someplace...