Last night we went to see a movie that was listed as starting at 4:10PM. We were running a little late and got in at 4:13PM to find...it had alrweady started! The movie actually started at the listed time! We had never been to this theatre before, but intend to patronize it more heavily in the future. I hate sitting through 10 minutes of Coke and Fandango ads, the previews (which I like), then a few more ads, before the film starts 20 minutes late. This is great!