Good Advice - Advertise When Busiest

ArmorOfGod

Senior Master
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I was listening to a radio show a few days ago about small businesses. A guy had a tree stumping business and the advisor told him the best time to advertise more is when he is busiest.
I thought about my martial arts school and have to agree. It takes a few weeks to get new students, so if my class tapers down due to other sports, I have to have a small class for a few weeks until I can bring in new blood. If I start advertising and promoting a month before the known dropoff times, it fills that gap more smoothly.

AoG
 
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