psi_radar
Black Belt
OUMoose said:I don't think Harley is as good as you might think, as that's more obsession than passion. Then again, I have a problem with paying for a name. YMMV.
I own a Suzuki, if that tells you anything. Harley doesn't sell performance (or quality), they sell an image--their technology, with the exception of the v-rod, is about 50-60 years old. I think they're a great example for GM to follow--they brilliantly rebranded themselves after nearly going under in the late '70s and early '80s to now command huge profits and brand loyalty, on style alone. Not to say GM shouldn't be more substantive in their approach--that'd be nice to see too.