Xue Sheng
All weight is underside
You don't have to go for plain white, just make sure it's pleasing to the eye and easy to read.
Exactly
And I like what HKphooey is saying.
As for plain white, think of walking into a brightly lit room from a dark room. Does that sound pleasant?
Go for softer tones in color and use fonts that stand out on whatever background you use. Yellow and bright pink are rarely good choices for color.
You have some great suggestions here and I never considered myself a Web designer or developer, just an admin so I am mainly worried about accessibility and dissemination of information. My first page I always like it to fit in one screen so the user has little scrolling to do when they first get there. After that if they click a link scrolling is fine.
Also remember not everyone has high-speed internet so at least the first page, in my opinion, should be set up to load fairly quickly for someone using a 56.6 modem
As to Shrewsbury for his response to criticism :asian: