True Grit and Django Unchained were successful westerns...The Lone Ranger flopped...this article looks at the reason why...
http://www.breitbart.com/Big-Hollywood/2013/08/23/Where-Have-All-the-Cowboys-Gone
http://www.breitbart.com/Big-Hollywood/2013/08/23/Where-Have-All-the-Cowboys-Gone
I didn't hate The Lone Ranger as much as other people. In fact, I enjoyed it. Never, though, did I think it was a true western. It was a film that was trying far too hard to appeal to the biggest audience possible. It was goofy, strangely dark in places and it attempted to be deep on some level by shifting the focus to Johnny Depp's Tonto. The last thing the film did, however, was try to be a western. Never did we get the sense of the individual above all else in the flick. The movie could never even decide who the main character was or what the exact motivation for each character really was. We also didn't get any sense of old school grit or overall values when it came to freedom or anything else examined by most westerns. The Disney flick kinda just made us want to smile and not much more.
Our hero, John Reid, walks around in the beginning of the film spouting early theories about government and eventually learns that a gun is sometimes the right way even when the law doesn't approve. It's a cool theme for a western to examine, but Lone Ranger glided right over it. That was something Grit and Django didn't do. The first brought us an anti-hero that fought for real values and justice and an innocent and strong little girl. He was a drunk that still believed in something. The latter film brought us a character fighting for freedom above all else. It was a spaghetti western celebration of the individual's right and right to fight for that right.
The other two were true blue westerns while Ranger was just trying to fill seats by showing us cool stunts and throwing green paper at the screen.
Real westerns are hard to manipulate into mass appealing Disney certified fast food entertainment. Old John Wayne westerns celebrated heroes and real American values while old Clint Eastwood westerns celebrated the individualist mentality. It's all very American, very cool and very fun to watch. Lone Ranger didn't get it unfortunately. It cost too much and tried to be too innocent in its nature which is unfortunate for the overall genre because Ranger was seen as the film that could invigorate the genre thanks in large part to its big names, giant studio backing and huge advertising push.