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Well, I get the message. The West is busy buying toys for its children while children across the Third World need real gifts. Santa is a figment of the West's imagination and reflective of its values. Therefore Santa isn't about it slum it with some brown people. I could see this message as a Jon Stewart spoof that edges close to the truth in some respects, but as a serious message intended to get people to donate? Give me a break. Stick with poor starving children and sad music. Have Santa make a delivery of medicine and then thank those that donated to Unicef because of their unique partnership with his Elves.