Big Don
Sr. Grandmaster
Summit Springs to sell "raw water."
By Leslie H. Dixon, Staff Writer Sun Journal.com EXCERPT:
Published: Oct 17, 2009 12:00 am
HARRISON — Summit Spring Water Co. will soon launch its "Raw Water," bottled unfiltered spring water directly from its source, at the organic and natural food store Portland Whole Foods, President Bryan Pullen said Friday.
"The raw water will be exactly that, gravity fed into the bottle moments after leaving the ground without any filtration, pumping, treatment, etc. Nothing, nada, not so much as a paper towel," he said.
Pullen said Summit Spring Water is one of a select few bottled waters to carry the state of Maine Premium Grade designation, meeting the very stringent quality and testing guidelines developed by the Maine Department of Health and Human Services.
DHHS Division of Water Quality Director Roger Crouse said his department has reviewed the so-called "raw water" and it meets all the requirements for bottled water distribution.
"We look at water quality. If they meet the water standards, they (bottlers) can treat or not treat their water," he explained. "He chose not to treat. Most bottlers treat. They don't have to."
Bottlers such as Pullen must continue to test their water regularly and if at any time it's found to have contaminant in it, Crouse said the company would be required to treat the water until it was clean.
END EXCERPT
MARKETING GENIUS!
By Leslie H. Dixon, Staff Writer Sun Journal.com EXCERPT:
Published: Oct 17, 2009 12:00 am
HARRISON — Summit Spring Water Co. will soon launch its "Raw Water," bottled unfiltered spring water directly from its source, at the organic and natural food store Portland Whole Foods, President Bryan Pullen said Friday.
"The raw water will be exactly that, gravity fed into the bottle moments after leaving the ground without any filtration, pumping, treatment, etc. Nothing, nada, not so much as a paper towel," he said.
Pullen said Summit Spring Water is one of a select few bottled waters to carry the state of Maine Premium Grade designation, meeting the very stringent quality and testing guidelines developed by the Maine Department of Health and Human Services.
DHHS Division of Water Quality Director Roger Crouse said his department has reviewed the so-called "raw water" and it meets all the requirements for bottled water distribution.
"We look at water quality. If they meet the water standards, they (bottlers) can treat or not treat their water," he explained. "He chose not to treat. Most bottlers treat. They don't have to."
Bottlers such as Pullen must continue to test their water regularly and if at any time it's found to have contaminant in it, Crouse said the company would be required to treat the water until it was clean.
END EXCERPT
MARKETING GENIUS!