Study: Gossip Trumps Truth

Unless the truth is seriouslty cool gossip always seems more interesting doesn't it? Though I would like to think it doesn't, I know that gossip affects how I perceive people.

I think that gossip has taken the place of social grooming as a way for people to interact without any real input.
 
Does the Gossip and the partial truths or partial data have an impact on the perception(s) of a person or event?
 
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