Pink overload: Are companies taking advantage of Breast Cancer Awareness Month?

[Rich Parsons]

Pink overload: Are companies taking advantage of Breast Cancer Awareness Month?


From http://shine.yahoo.com/channel/life...tage-of-breast-cancer-awareness-month-525251/

...
Buying pink does not always mean your green will go to cancer research.
...

*Emphasis from original article

...
Take Proctor & Gamble’s pink ribbon-bedecked Swiffer mop. Daily Finance’s Aimee Picchi reports that although the words “early detection saves” accompany the Swiffer’s pink ribbon, simply purchasing the mop will not help fundraising efforts. Proctor & Gamble told Picchi that the company will make a two-cent donation to the National Breast Cancer Foundation only if a consumer uses a coupon from its brand saver coupon book, which could only be found in newspapers on Sept. 27.
...

 

[Bob Hubbard]

I think it's just another marketing scheme anymore.

 

[celtic_crippler]

I think it's just another marketing scheme anymore.

Why would you say that?

 

[Big Don]

Are they? Duh. A little ink gets them tons of goodwill.
The BEST campaign for Breast Cancer awareness is SAVE THE BOOBS, you know, something that gets MEN interested.

 

[arnisador]

Yeah, there does seem to be some taking advantage of it going on...I start to tune it out because of it.

 

[Bob Hubbard]

I know a dozen models posing for various campaigns. Love the gals, but it seems...oversaturated.

 

[Big Don]

I know a dozen models posing for various campaigns. Love the gals, but it seems...oversaturated.

Yeah, you don't see a lot of commercials or activities promoting the end of prostate cancer...

 

[Carol]

I'm on the fence. On one hand, I do feel like it is overload. On the other hand, its frighteningly common (1 in 8 women will be diagnosed, men get it too), and this year in particular I feel like its hitting very close to home.

After reconnecting with a friend of mine from college, I learned that she was diagnosed at the age of 38. So far, she has been victorious at fighting it off. Someone in my group is out indefinitely undergoing surgery and treatment.

 

[terryl965]

I believe there are still some great companys doing the right thing, but at the sametime it seems to be alot of companys in it for the money. I do not believe they actually spend enough for research for cancer but then again we as American only back scams and what is hot now campaigns.

 

[celtic_crippler]

Yeah, you don't see a lot of commercials or activities promoting the end of prostate cancer...

"Save the *******s" doesn't have the same effect.

 

[Andrew Green]

Nobody puts out a bunch of brown products for prostate cancer research. People like boobs, so it has become a strange sort of marketing campaign that isn't "really" marketing, but "charity work"

 

[Big Don]

Nobody puts out a bunch of brown products for prostate cancer research. People like boobs, so it has become a strange sort of marketing campaign that isn't "really" marketing, but "charity work"

I know I interjected prostate cancer into this, but, ewwww!

 

[Andrew Green]

I know I interjected prostate cancer into this, but, ewwww!

What? You don't like my idea of having a "Think Brown" month for prostate cancer? We can have get those big foam "#1" fingers instead of pink ribbons, it will be great

 

[Jade Tigress]

What? You don't like my idea of having a "Think Brown" month for prostate cancer? We can have get those big foam "#1" fingers instead of pink ribbons, it will be great

:lfao:

 

[Brian R. VanCise]

I think some people are taking advantage of it to make a buck. However, overall this is a very important fight in the battle against cancer so the more awareness the better in my opinion!

 

[celtic_crippler]

Nobody puts out a bunch of brown products for prostate cancer research. People like boobs, so it has become a strange sort of marketing campaign that isn't "really" marketing, but "charity work"

I don't know... don't women find men's butts attractive? LOL

I do think brown would be a bad color for the ribbons though... How about green? "Green" seems to already be a buzz word anyway so why not take advantag of it?

Breast cancer has "Save the Ta-Ta's" ...we could have "Save the Poo-Poo's".

I'm sure Planter's would get in on the promotion...and maybe Snickers?

 

[jim777]

To be honest, I did stop and say out loud, "What the hell?" when I noticed all the football players with pink shoes one Sunday a few weeks ago. I think raising awareness is great, it would be nice if it also generated some funding for research.

 

[arnisador]

Driver Suspended for Wearing Pink Tie for Cancer

A Springfield Mass Transit District bus driver has received a one-day unpaid suspension for wearing a pink necktie to help raise awareness for breast cancer. The driver, 46-year-old William Jones, had to serve the suspension, but his action led the transit district to agree that employees could wear pink on Fridays October in recognition of National Breast Cancer Awareness Month.

 

[Big Don]

Driver Suspended for Wearing Pink Tie for Cancer

Mission Accomplished! The publicity he'll get from this will raise awareness

 

[crushing]

I think some people are taking advantage of it to make a buck. However, overall this is a very important fight in the battle against cancer so the more awareness the better in my opinion!

According to some, Breast Cancer Awareness Month was created for the advantage of an industry and certain companies, and the type of awareness (education) that comes from it may be doing more harm than good.

http://www.preventcancer.com/patients/mammography/awareness.htm

Since 1985, Zeneca Pharmaceuticals has been the sole funder of October's National Breast Cancer Awareness Month (NBCAM). Zeneca has promoted a blame-the-victim strategy to explain away escalating breast cancer rates, which ignores the role of avoidable carcinogens. Zeneca's parent company, Imperial Chemical Industries (ICI), is one of the world's largest manufacturers of petrochemical and chlorinated organic products -- including the plastic ingredient, vinyl chloride -- which has been directly linked to breast cancer, and the pesticide Acetochlor.

http://www.naturalnews.com/027300_cancer_brst_health.html

Most people are unaware that the BCAM idea was conceived and paid for by the British chemical company Imperial Chemical Industries (ICI), a company that both profited from the ever-growing cancer epidemic and contributed to its causes. The American subsidiary of Imperial Chemical Industries, ICI/Astra-Zeneca, manufactures tamoxifen, the world`s top-selling cancer drug used for breast cancer. ICI itself is in the business of manufacturing and selling synthetic chemicals and is one of the world's largest producers and users of chlorine.