Some fascinating developments in this article. It seems to me that we should hear much more of such things in the general news - it'd make a nice change from the terrible dirge of violence, catastrophy and death we are fed {which it is slowly coming to light does us psychological harm ... who'd've thought that? :sarcasm:}:
http://www.bbc.co.uk/news/business-15480620
http://www.bbc.co.uk/news/business-15480620