FTC to fine bloggers $11,000 per offense

[Monadnock]

http://tech.yahoo.com/news/ap/20091005/ap_on_hi_te/us_tec_bloggers_ftc


PHILADELPHIA -
The Federal Trade Commission will require bloggers to clearly disclose any freebies or payments they get from companies for reviewing their products.
It is the first time since 1980 that the commission has revised its guidelines on endorsements and testimonials, and the first time the rules have covered bloggers.
But the commission stopped short Monday of specifying how bloggers must disclose any conflicts of interest.
The FTC said its commissioners voted 4-0 to approve the final guidelines, which had been expected. Penalties include up to $11,000 in fines per violation.
The rules take effect Dec. 1.

 

[Carol]

Makes sense. Blogging is becoming big buisness, the most profitable are taking in well over a million a year in ad revenue.

 

[celtic_crippler]

Really!?!?

Wow...

Based on my experience, I didn't really think the FTC actually did anything.

 

[Carol]

Really!?!?

Wow...

Based on my experience, I didn't really think the FTC actually did anything.

The FTC the governing body behind FACTA.

 

[Steve]

clearly I'm doing this blog thing wrong.

 

[MBuzzy]

We use Blogs to increase business. By blogging once a day, you will increase your website traffic exponentially and rocket to the top of google searches. Our business website is now near the top or on the first page of just about every relevant search we can think of. By just tagging posts properly, you can increase your search results for just about anything.


Luckily Google owns blogspot.

 

[Big Don]

clearly I'm doing this blog thing wrong.

That's Bob's line