From Slashdot.org (Full article at: http://yro.slashdot.org/article.pl?sid=04/08/22/1544247&tid=98&tid=17)
Your Rights Online: The IOC's 'Clean Venue' Policy
Posted by michael on Sunday August 22, @12:13PM
from the consume dept.
Dave21212 writes "Yes folks, the International Olympic Committee's 'Brand Protection Team' will be protecting against the threat of Advertising Terrorism at the games. According to an MSNBC article, the IOC's Karen Webb states 'Our role is to protect all of our sponsor categories and actively monitor ambush activity.' Restricted items include, flags, umbrellas, shirts, hats, and bags with trademarks of rival sponsors. Unofficial brands can be confiscated and with only Coke allowed on Olympic grounds, this brings new meaning to The Pepsi Challenge!"
Your Rights Online: The IOC's 'Clean Venue' Policy
Posted by michael on Sunday August 22, @12:13PM
from the consume dept.
Dave21212 writes "Yes folks, the International Olympic Committee's 'Brand Protection Team' will be protecting against the threat of Advertising Terrorism at the games. According to an MSNBC article, the IOC's Karen Webb states 'Our role is to protect all of our sponsor categories and actively monitor ambush activity.' Restricted items include, flags, umbrellas, shirts, hats, and bags with trademarks of rival sponsors. Unofficial brands can be confiscated and with only Coke allowed on Olympic grounds, this brings new meaning to The Pepsi Challenge!"
Endorsements and sponsorships for athletic events have gotten a bit outta hand I think! We went to a minor league baseball game last week and there were so many advertisements on the back wall that I couldn't even concentrate on the game! However I don't think they should tell people what they must wear as spectators to Olympic events. That's ridiculous, and beyond being Big Brotherish!