Bas Rutten knows his audience.
The Youtube clip is essentially a Maxim article spun to it's furthest length. Yes, it's amusing. It's meant to be. And to be honest, what he talks about is something that would most likely come up in conversation at the local pub. Or at a barbeque. Or a frat party. And yes, if you'd actually tried this in a drunken stupor at said pub or party, you'd be carted away by the cops. Most likely, that will not happen.
But in the back of your mind, you'd have one or two nuggets you gleaned from this clip or dvd, and you'd be thinking about it in the next self-defence course, or mat time. "You know, if I just do *this* ..."